Selling WordPress themes has been quite lucrative for years. Despite the fact that the theme market is quite saturated nowadays, you can still make a profit from selling WordPress themes. It isn’t as easy as it used to be and the challenges are numerous, but with appropriate planning, you can still make it.

Taking the right steps at every stage is crucial

Rather than just releasing WordPress themes one after the other, you should focus your approach on a particular niche. For all kind of niches, there are plenty of different WordPress themes available, and many of these themes look similar while also doing the same thing. In addition, there are highly popular multi-purpose themes which can be used for almost anything. However, if you manage to find a particular niche and give that target audience exactly what they look for, while also providing great customer support, I would say your perspectives are pretty solid.

Watch out for Gutenberg

You should keep an eye on the recently released Gutenberg project. Initially aimed at replacing the current WordPress editor, this has turned out to be a complete overhauling of the WordPress and generates several compatibility issues with existent plugins and themes. Despite all the criticism and all the speculation regarding the future of WordPress, the Gutenberg has the potential to be an excellent opportunity for someone who is just getting started.

Allow me to explain my point above better. If you are developing a theme from scratch, it will be much easier for you to create it Gutenberg-compatible. You won’t have to go through the hassle of “reinventing” an existing theme to make it compatible. Plus, as major changes require some time for all the people involved to make the transition fully, we’ll naturally see a void in the market for Gutenberg-compatible themes. This could be your big break! By filling in that void at such an early stage, you can gain a valuable advantage over the competition and enjoy the traction boost that comes with being among the first providers for reliable theme solutions in this new “Gutenberg era”.