1. Stay Ahead of New Technology & Its Impact on SEO

Here are some future technologies and how they will affect SEO in 2019:

The Mobile Spike. Studies by Forbes show that by 2020, everyone on earth will possess a Smartphone and that 60% of searches were on a mobile device. This increase in mobile searched made Google launch its mobile-first index which is better than a desktop index.

Voice-based search Google has been working hard on voice search and the rigorous use of voice-based search insists the importance of proper search to Google’s algorithm. As per the predictions, by 2020, 30% of the searches will become voice based. The future of voice searches is quite bright as the keyword research will get reduced.

Virtual reality Website owners can prepare some colorful and glorious visual storytelling content and provide a chance for the users to connect with your brand. Considering the scope of visual content creation, the video game industry has achieved immense success. Optimization of ads and content that can be physically pictured has a great competitive advantage.

2. Keep Up-to-Date with Trends & Algorithm Changes

Understanding trends and keeping updated with the latest Google algorithms will provide opportunities for new ideas, great content, and even better results.

Remember that if you got to the top of Google by optimizing your site for Google instead of people, you will eventually get caught up in an update. When that happens, use log files analyzer, as it will help you determine what’s changed, what you did wrong, and what you need to fix.

3. Pursue the Long-Tail

Why not focus your efforts on ranking for popular keywords with high search volume? Well, everyone else is trying to rank for those keywords too!

Here’s the truth: If you don’t have a long-tail SEO strategy, you’re missing out. As a matter of fact, up to 70 percent of all search traffic stems from long-tail keywords — and many that you rank for will be specific to your business.

4. Tie SEO with CRO

Owner of JK Strategies points out the need to make SEO and conversion rate optimization (CRO) work together.

“Working with a whole bunch of small businesses over the years, it seems like SEO without CRO is like inviting a bunch of people to a party — with a high number of RSVPs — then providing nothing for them to do once they get there,” Knapp said.

5. Perform Technical SEO on a Regular Basis

Ruth Burr Reedy, director of a strategy at UpBuild, emphasized the importance of investing in technical SEO in 2019 and for the long-term when she spoke recently at PeepCon 3.0 in Manila, Philippines.

It’s a best practice to regularly perform an in-depth technical SEO audit on your website to make sure that Google able to crawl and index your pages without a hitch. Use JetOctopus crawler for a complete analysis of your content, links, indexability status, HTML tags, load time and status codes. Free 14 days trial is available.